We are SO stoked to announce our 2nd annual Bear the Elements Challenge!

The Bear the Elements Challenge was designed to inspire people to embrace whatever the weather throws each day. Whether that be snow, ice, wind, waves, winter rain or sunshine and a calm lake, we encourage you to get out there and take advantage of the great outdoors however you please. 

Michigan winters are often really brutal, and come with harsh conditions for surf or other outdoor recreation. But our winter climate also provides enormous opportunity to have empty, glassy peaks all to yourself, and in the same day, epic pow turns for those who are hardy enough to “bear” the elements.

We challenge you to get on the snow and water in the same day! 

Surf and ski, SUP and sled, kayak and fat bike, cold plunge and ice skate… whatever you’re up for, just get out there and have some fun. Oh, and document along the way!

Even if you don’t get to take to both elements, share your winter stoke regardless! All levels, ages, and activities are encouraged! So don’t feel like you can’t win even if you’re not the best skier on the mountain or dropping into the biggest wave! 

We’ll be stacking the podium based on overall viewer impression, creativity, gnar scale, insanity of weather, positive vibe, and how much fun your entry makes us have while watching it! 

People’s Choice Award: Stacked SBSK Swag Bag

Prizes will be dropped off in person or shipped dependent upon location.


How to Enter:

1. Play in the snow and on the water in the same day!

2. Upload your edit or photo(s) to Instagram or Facebook

3. Follow and Tag @sleepingbearsurfandkayak

4. Add the tag #beartheelements in the description so we can find you! 

You have until March 20th! Get after it!


The Great Lakes are a prime price to make this challenge possible, but this challenge is not exclusive to the midwest!